Editor’s Note: This post was written by Dr. Aariel Charbonnet, Phi Theta Kappa’s Manager of Member Support and Outreach.
If you pick up one of our new (and free!) “I AM PTK” recruitment cards, you’ll read this:
You are PTK. Phi Theta Kappa members are mothers and fathers, husbands and wives. They’re military members and first-generation college students. They work full- or part-time and need financial aid. They’re training to enter the workforce, and they’re planning to transfer to a four-year college. They span all ages, majors and career fields. They come from all over the world. In short, they’re just like you.
“I AM PTK” is the name of Phi Theta Kappa’s latest marketing campaign. The premise? See yourself in PTK.
Woven throughout the current materials, available at ptk.org/toolkit, are five personas: a technical/vocational student, a military veteran, a mother of two, a future dental hygienist, and a part-time student who puts in overtime in the workforce.
By spotlighting the multilayered stories of PTK members in this campaign, the goal is for every prospective member to identify with one or more of these personas. Crafting this sense of unity is vital for continued PTK success locally, regionally, and internationally.
From sample social media posts and artwork to print materials, like posters, recruitment cards, table tents, and stickers, I AM PTK marketing materials are plentiful, diverse, and ready to be deployed by YOU, our valued PTK family. Some materials are available in digital form only (easily printable), while others may be accessed digitally and/or ordered from PTK Headquarters.
While supplies last, advisors may order a free set of I AM PTK posters to post in high-traffic areas on campus. Likewise, advisors may order free I AM PTK recruitment cards and include them with membership invitations; share them with college faculty and staff; or offer them at the chapter’s next tabling event.
Stack recruitment cards at information tables on campus as easy grab-and-go items. Use the recruitment card as a training tool to ensure your team has a firm understanding of membership benefits. Share the cards with dual-enrollment students and their parents, as well as local high school students and counselors. (Advisors: Log in to the PTK Store; email; or call 800.946.9996 to order.)
Keep in mind you can customize these materials to suit your chapter’s needs. Personalize the table tents by including your chapter’s contact information (website, phone number, social media, email, etc.) in the white space provided. And make this campaign your own! Create a unique version of I AM PTK with faces and stories of real members from your chapter. The more personal you can make your pitch to accept membership in PTK, the better.
You will generate visibility on your campus with these fresh marketing materials. Wear the #IAMPTK sticker at your school (or, better yet, schedule a day when ALL members of your chapter don the sticker), and spark conversation with prospective members. Be prepared to share your student story and inspire others to accept membership into the PTK family and community of scholars.
Sport your favorite PTK sweatshirt or t-shirt. Print table tents, posters, and recruitment cards at your school from ptk.org/toolkit. (We provide PDFs of these items!) Snag some of our sample social media posts (really, we encourage this!), and download high-resolution artwork to use in your recruitment efforts. Cloak your campus in I AM PTK!
The new campaign’s diversity of member profiles allows prospective members to see themselves as Phi Theta Kappans. But the first step is YOUR visibility on campus. The I AM PTK materials only come to life with YOUR involvement.
This visibility is critical. Prospective members will recognize you — their professor, their classmate, their Student Activities liaison — as a PTK ambassador on campus.
High visibility at your institution will result in more than just new members. It will lead to more engagement among current members and greater success for your chapter as whole.
Check out the I AM PTK marketing campaign at ptk.org/toolkit.